Students and faculty researchers from the University of Batangas College of Business, Accountancy, and Hospitality Management (UB CBAHM) have successfully published their paper titled “Role of Cybersecurity Measures in Consumer Trust in E-Commerce: A Quantitative Analysis Among University of Batangas Students” in the Journal of Global Business Online Journal on June 13, 2025.
The research team includes Ms. Khyllene Jhorryl S. Velasquez, Ms. Biance Lee Andrea Villalobos, Mr. John Lloyd B. Olid, Mr. Justine Dave V. Alab, and Mr. Mark Jude C. Guillos.
This publication reflects their hard work and dedication, as well as CBAHM’s commitment to supporting studies that tackle relevant issues in the business field. The university continues to encourage UBians to share valuable insights that contribute to the growth of the academic community beyond its campus.